Unified Charging and Billing Solution. Unified - Next Generation of Charging Systems in Mobile Networks
نویسنده
چکیده
The mobile market evolves from commodity voice and simple messaging services to value-added data and multimedia services. This not only implies to move from pure telecom to IT/IP-environment, but to exploit their markets with innovative and differentiated offerings to keep the churn rate low and attract new customers. Communication Service Providers (CSP) must focus increasingly on meeting individual needs and higher expectations of their subscribers. They expect service packages that can be tailored to meet the specific demands of their personal situation, preferences and lifestyle. This requires a flexible customer-centric approach instead of the legacy historical grown and diversed system architecture and organizations of CSPs. The CSPs are facing the challenge to set up a complete operational environment in a very short time frame. However this is also the opportunity to reach a truly future proof and modern solution and gain competitiveness if the optimal architectural decisions are made now. Nokia Siemens Networks offers a full turnkey solution based on a modern architecture and world market leading products. The success factors for CSPs are: • prepaid-postpaid convergence to offer attractive end use services and streamline processes • solid CRM strategy to improve customer insight and customer loyalty by customer centricity • state of the art IT architecture via middleware approach • focus on productized services (rather than project specific solutions) to decrease time to market and reduce OPEX • stepwise approach to start with basic functions and the option to extend the products in the future evolution With this Nokia Siemens Networks addresses all these issues and thus considerably extends the scope of competing solutions on the market that only introduce convergence. A convergent charging and rating platform bundled with value-added applications is an elemental part to fulfill all market requirements. CSP`s marketing teams need flexible tools to enable their efforts for creating new business and defend the existing customer base. Many CSPs worldwide are currently developing their own convergent
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